Thomas Metals Group is the premier metal collections/resale company in Oklahoma. Their short history has earned them a reputation for honesty, quality customer service and the highest returns for the client. Thomas Metals Group has taken a product traditionally thought of as waste, scrap metal, and, through a transformation of the traditional business model, has repositioned these metals in their true form–as a global commodity. In direct opposition to their competition, they have provided the client with a transparent business model, adding accountability to the process. Their process ensures clients get optimal returns in the global commodity market on their scrap metal and builds a long-term relationship founded on trust.
The geometric shapes within this mark form a modern day monogram. Thomas Metals Group has developed a modular system for gathering, transporting and reporting for metal recycling. This modular logo represents the organization of different metals or processes. The monogram is a visual representation of the “Mod Boxes” which streamline the sorting of materials and increase the transportation process to market. Its solid, simple structure is masculine, industrial and reflects the bold ideas rooted within the company.
The brand continues to expand through application on company vehicles, leave behind Mod Boxes and collateral materials. The mark has given Thomas Metals Group a professional look that makes us even wish we could somehow recycle metal. Anyone want this lamp?
The Humphrey’s Company is a third generation company with experience in freestanding retail development, real estate and commercial properties. The Company’s civic mindset, desire for urban revitalization and new contributions to the Oklahoma City landscape created a need for a new trademark to refresh their brand. The overall goal was to create a mark that said “Humphrey’s Creates Communities”.
The mark had to tie into a fresh urban aesthetic and so we looked for a simple and direct approach. On the surface, the mark relies on the importance of the family name and recognition, which we combined with the style of a placard to symbolize the connection to urban development. A placard often brands a building with the name of the developer or company who created it.
The mark has been applied to company stationery, personalized business cards, a website, collateral material and office signage. Grant Humphrey even purchased a ferris wheel for one of their newest development projects and we hope we can sneak a ride once it’s up and running.
Cultivate Your Life is a personal life coaching practice that supports individuals who feel stuck and need help to create a clear vision of what they want out of life. Through the co-creative process, the life coach helps the client gain clarity and insight into where they have been, where they are and where they want to go. Through focused listening and coaching, the client learns skills to help them set goals and create a life plan that gets results. Life coaching is a fairly new field, and Cultivate Your Life is positioned to be a trendsetter in that field.
Our client, Mary, wanted Cultivate Your Life’s brand identity to capture the process in life planning, and her desire to help individuals create a life they love living through nurturing their natural skills and talents. This organic process is reflected in the brand. The mark uses the organic leaf shape to form a spiral, which emphasizes the process and controlled growth as found in fibonacci numbers or the golden ratio. The shape also illustrates the process of growth and represents the path a life coach guides their client along. The color palette includes a fresh yellow green for growth and a lively red to represent the friction of change and the energy that follows. As green and red are opposite colors they play off one another nicely and vibrate to enhance the rhythm in the mark.
Several office hugs and staff trust falls later we coached Cultivate Your Life into the perfect brand solution. Thank you Mary.
Privately owned and operated, Choice Home Health Care and Hospice provides compassionate health care services and hospice care for individuals in Central Oklahoma. With a commitment to hiring valued employees, Choice Home Health Care offers the highest quality care available. Their staff takes a holistic approach to health and works closely with the patient, family members, significant others, caregivers and physicians to meet each client’s physical and emotional needs.
The lotus flower is symbolic of the cycle of life. Through health and death Choice Home Health Care and Hospice assists patients and their families through the natural phases of life. The pure and clean illustrative style reflects a safe and organic environment where patients’ needs are consistently met. Blue is a traditional color in health care and was paired with a brown, which like the henna lotus, is native to India, as is our client, Umi.
Caba was incorporated in 1987 as Cher A. Bumps and Associates. Since then, Caba has grown to be a leader in employee benefits provision throughout Oklahoma and the southwest. Caba has a client base in 27 states and developing and maintaining relationships with clients is its defining element. By providing clients with appropriate options and producing valuable benefit solutions and services, they have developed a reputation for customer service.
The company was changing their name and entering a new generation of business. Their experience had positioned them regionally but their brand identity was lagging. It was time for a more contemporary and refined look and feel in order to compete with national companies moving into their territory. Once we did some investigation we discovered that most of the clients called the organization “Caba”–which was their acronym. It was the perfect opportunity to change the name without losing any existing brand recognition.
The simple and modern design of the brand identity re-enforces the culture of the company. The new look is appropriate for the current insurance industry. Bright, bold colors with clean typography captures Caba’s culture. The square icon, with its relationship to the small black circle, symbolizes the companies position as either the support for small businesses or HR support to a large company…in other words, Caba is based on relationships.
All aspects of the company were transformed with the new brand identity, securing Caba as a leader on a local and national level. The brand materials display an authentic perspective on employee benefits and the fact that we all want to work in order to experience life, our families and our friends to the fullest. For these reasons, Caba focuses on customer relationships and supports clients with custom options and solutions.