Camp VanCamp is a casual yet upscale clothing line that features tropical island attire for the young at heart. The audience, though broad in age–from 18 to 55 years–has a common interest in leisure, recreation, play and travel. The Camp VanCamp brand is a tropical destination, where individuality and fun prevail. The brand is known for its custom camp shirts, which are fun, vivid and often floral or tropical. The line of clothing also includes custom dresses, shorts and pants.
This mark is the crest of the camp itself. It is a symbol of the Camp VanCamp community, which stays connected through their attire. The representation borrows from the idea of crests, used to symbolize families and locations, but here shares the personalities of the people who “populate” Camp VanCamp. The spirit of fun and relaxation is captured in the style, which is drawn from tropical influences. The shells personify the individuality that comes out in the brand and the unique personality of the customer that wears the Camp VanCamp clothing line.
The mark had to be designed for wearable application, clothing tags, collateral materials, etc. Heavily influenced by tropical colors and floral patterns, this project definitely made us ready for the beach. Company retreat?
Jon and Burke at Red Coyote were looking for a brand design that would launch them above their competition and reflect the contemporary architecture in the Classen Curve, Oklahoma’s newest, innovative, upscale shopping destination. The idea for the store name is inspired by Pancho, the store mascot, who greets each guest in his red coyote way. Red Coyote is now central Oklahoma’s “go to” running store for fitness-minded people. The store offers a fitting process that not only analyzes the individual’s product needs, but interaction with staff during the fitting ensures an understanding of the end use of the product, guaranteeing a positive result.
In creating a mark for Red Coyote, we visualized Pancho running so fast he’s literally on fire. The motion ties to the sport of running and the gait fitting system. The coyote logo is quirky, approachable and appeals to both experienced runners and the community at large. The clean form allows the mark to fit within the upscale and urban aesthetic of the Classen Curve complex.
Similar to other iconic brands, this mark is a very recognizable character and its implementation in the store signage, staff uniforms and other promotional materials looks phenomenal. Stop by to see how they carried the brand colors throughout the store walls! So bright and fun, it’s guaranteed to inspire people of all fitness levels!
Hunter’s Specialty Pharmacy is dedicated to serving each of their patients with personalized pharmaceutical care. Their ability to provide customized service and their compassionate and knowledgeable pharmacists and staff sets them apart from other pharmaceutical providers.
While Hunter’s Specialty Pharmacy would be beneficial to anyone with pharmaceutical needs, the elderly, home bound and special needs customers could benefit most from Hunter’s Specialty Pharmacies services. They provide free delivery, guaranteed MOT (Medicine On Time), compounds, vaccines/injections, better pricing, excellent service, and an on-staff nurse who makes home visits. Their mobile MOT organizes customers’ medications by labeling each day or dose with time data, etc., to maintain their medication schedule. Customers experience better treatment outcomes because Hunter’s Specialty Pharmacy can customize their services to each client’s needs.
The Hunter’s Specialty Pharmacy brand identity represents the medications provided by Hunter’s Specialty Pharmacy as a healing, life-giving force through the image of the sunburst/growing organic bloom. The grouping of seven represents the idea that healing happens seven days a week for the customer, a tie to the MOT packaging service Hunter’s Specialty Pharmacy provides, and reflects Jan and Jeff Hunter’s values of being consistent, accurate and timely.
Office pens, embroidered employee polos, lab coats, pharmacy stationery and billing envelopes have all been transformed with this fresh new brand.
Peter Fulmer has the answers when it comes to evaluating and selling a house. His eight years of experience as a Certified Residential Appraiser and many years in property management set him apart from other realtors, giving him a more complete and accurate perspective of the real estate market.
Similar to approaching a big brother or trusted friend, the Ask Peter Fulmer brand is presented as the “Answer Man” to all things real estate, a source that is experienced but not out-dated. Classic, comfortable and casual, the brand avoids a “gimmicky” or “cute” solution. The house speech bubble visually represents the question and answer exchange between Peter and his client. The modern typeface compliments the rounded corners of the house illustration and lends itself to the personable and approachable Peter Fulmer.
By the way, Peter also has all the answers to everything when it comes to sports, music and rotary. He’s a gem in the community and we were thrilled to work with him on this project.
We were honored to create a brand that would celebrate the 80-year history of the Oklahoma Heritage Association and the 100-year history of the state of Oklahoma, telling Oklahoma’s story in a very unique and modern manner. The brand had to strike a careful balance between the old and the new, and imply the group’s focus on people in the state’s past and present. In an effort to appeal to a younger generation of supporters, the mark had to create a sense of fresh enthusiasm and pride, and present the Association and Museum as approachable and relevant to all Oklahomans, regardless of where they live. The organization had already won over the support of an older, more established audience; the new brand could not abandon this group, but needed to speak powerfully to a younger, more diverse support base.
We explored the shape of a wreath or an “o” to visually relate the new mark to the Association’s first logo, a mistletoe wreath, and incorporated wheat, one of the most celebrated symbols of Oklahoma’s history. From that exploration, we created a monogram, a tradition of familial pride and connection, that represents OHA and its mission to relate the stories of individuals from our past to a younger generation who will shape our future. The monogram is a symbol suggesting OHA’s commitment to excellence and collective history of perseverance, pioneer spirit, individualism, generosity and optimism.
The final mark has been implemented into the museum’s stationery design, promotional materials, museum signage and used as a special series for event promotion.
The re-brand will help carry Oklahoma’s legacy for generations. We’re so proud of our Okie roots!