branding a bold, new firm: fulmer group

Fulmer Group Logo by S DesignThere’s a new law firm in Oklahoma City touting more than a shiny new look. Fulmer Group was founded by Simone Gosnell Fulmer and is comprised of a passionate and collaborative set of individuals committed to serving the community in the areas of insurance bad faith, personal injury, mass torts and other claims.

Our team was excited to help this pioneering law firm discover its brand. Our process started with a thoughtful dig into the minds that make up Fulmer Group. We sought to understand their perspectives and their missions. The result was a realization that this was not your average law firm, but a truly progressive group dedicated to restoring faith where it is needed most – the justice system.

We designed both a logo and a logotype for Fulmer Group that together created a dynamic identity system. The logo design demonstrates the intricacy of law and the collaboration of Fulmer Group’s team through the fusion of the F and the G into an abstract monogram. This mark focuses on the intricate skills of the attorneys. If you look closely, you can find a loophole, something Fulmer Group does routinely. The logotype, on the other hand, demonstrates strength in its solid, classic letterforms.The complete brand identity and its essence is the foundation for the design of Fulmer Group’s website, stationery system, social media platforms and introductory video that you can view below.

We are thankful that such a tenacious group chose us to help brand their new business and have enjoyed working with Fulmer Group as an extension of their marketing team. When revolutionary firms, like Fulmer Group, root their cause in our community, they put Oklahoma City on the map in more ways than one. Fulmer Group is a great example of a socially conscious business model.


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