PointBlue Technology Rebranding


When an IT provider comes calling, ready to transform the way Oklahoma uses technology to do business, it’s hard not to get at least little bit excited. S Design was thrilled when the team at Commoveo Technology came to us for help with a new brand and a strategic plan for changing its approach to the market.

Jerry and his team were clearly not your average IT firm. With a vast experience in larger scale IT environments, they maintained a passion for helping local smaller organizations find, source and utilize the software and systems that meet their custom business needs. Most importantly, they focus on personalized service in a field that too often comes up with standard, off-the-shelf solutions.

A new name was definitely in order. We landed on PointBlue Technology –  a team that leads the way to a clear blueprint plan for your technology.


A logo that translated their approach was our next task, and it was an obvious chance to have a little fun. We created “Blue,” the firm’s loyal, dependable and industrious mascot. Like the team at PointBlue, he never tires of working and will never leave your side.


Finally, we worked together to launch a website explaining PointBlue’s services in clear and easy-to-understand terms. Collaborating on layout, copy and programming helped us truly recognize the difference between PointBlue and many traditional IT providers. And it’s this personable and approachable commitment to excellence that makes us even bigger fans of the new technology experts on the block.



“S Design’s creativity is amazing. They put in considerable effort learning about who we are and about our vision for our company and community. They took that knowledge and worked closely with us to refine and sharpen our messaging. The result is a beautiful brand and a website that is crisp, clean, thoughtful and informative. We wouldn’t have been able to accomplish it without them.” – Jerry Combs, President, PointBlue Technology

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