Keep it Fresh this holiday season

For us, the holiday season brings the promise of new opportunities, exciting festivities and gratitude for life’s blessings. It’s a time for being thankful as we give back and celebrate with friends and family. As designers and writers at S Design, we’re always striving to keep it fresh through each project we take on, and we’re always open to hearing new ideas and finding ways to keep our skills sharp.

In the coming weeks, we will share our ideas and adventures to inspire our community to find their own ways to keep it fresh in whatever way invigorates them; whether that be by giving back, donating to a charity or a simple act of kindness. Our pockets will be stocked with gift cards, notes of inspiration and peppermints in hopes that these small gestures motivate others to do the same.

Keep it Fresh - 2014 Holiday Campaign

As we surprise people with cool, fresh peppermint poppers and other minty goodness we hope everyone will keep it fresh this holiday season. Be sure to keep your eye on S Design’s Facebook, Twitter and Instagram accounts to see how we #keepitfresh through creativity, charity and renewed perspectives.

Check out our minty fresh downloads below:

in a pinch, custom wrapping paper:
In a pinch and need one-of-a-kind paper to wrap your special gift? Download one of our many, minty-fresh 8.5 x 11 custom designs, print it, wrap it and you’re ready to give a gift that will surely surprise its recipient.

Minty Things – Red
Minty Things – Green
Fresh Stripes – Red
Fresh Stripes – Green
Fresh Stripes – Red and White
Fresh Stripes – Green and White
Crisp Argyle – Red
Crisp Argyle – Green

Account Manager Caty Mills Added to Further Build Client Services

Caty Mills, Account and Project Manager, S Design Inc.

OKLAHOMA, Nov. 6, 2014 — S Design, one of   Oklahoma City’s top marketing firms, continues to evolve its service offerings and has expanded its client services to include a dedicated account and project management professional. Caty Mills joins S Design from Premier Exhibitions, Inc. where she managed communications, public relations and logistics for multiple accounts and exhibitions worldwide.

Mills brings more than six years experience in business relations, logistics management, corporate communications and creative development from positions in marketing, communications and public relations.

“S Design feels very fortunate to have Caty on-board,” said S Design Principal Sarah Sears. “Her experience and talents are an integral addition to our current team. I love the energy she brings to every project.”

Mills has previously worked with clients in industries such as luxury hotels, food and beverage, travel and leisure, fashion and beauty, athletics and more. She has managed clients such as Four Seasons Hotel Atlanta, Titanic: The Artifact Exhibition, BODIES…The Exhibition, National Environmental Justice Conference and Training Program and several others.

“We continue to grow in response to the increasing demands on our business, particularly in the client services arena,” said Katherine Buxton director of business development. “It is essential to have a diverse professional with a myriad of experiences who can respond to every individual client, and Caty is the perfect fit.”

“S Design is a company that really understands the industry,” Mills said. “They have a vibrant energy that shows big things are happening, and I’m surrounded by highly qualified individuals. I am excited to be a part of the S Design team and look forward to working with them and their clients.”


About S Design

S Design is one of Oklahoma City’s top firms for strategic marketing, creative design and branding. S Design serves a national clientele with an unparalleled roster of established, award-winning graphic designers as well as up-and-coming talent. Since opening its doors in 1994, S Design has built an impressive and varied body of work for clients such as EMBARK, Red Coyote, United Holdings, The Oklahoma City Boathouse Foundation, OKC Riversport District, The Kirkpatrick Foundation, Myriad Gardens and the Oklahoma Department of Energy.

STUART & CLOVER: a rebrand to expand


One of Oklahoma’s oldest law firms was founded in Shawnee, Okla. over a century ago. Modest in scale but large in impact, Stuart & Clover carries a solid reputation and deeply-rooted history in its community. Its dedication to good business practices is represented by its relationships with surrounding municipalities and the people and businesses in its town. After over 100 years of influential results, the firm’s small town success developed into a desire to increase its breadth and expand into the Oklahoma City Metro, and more specifically Edmond. To mark the occasion, Stuart & Clover needed to update their brand identity to represent its growth in its services, culture and location.

To begin the process, the attorneys at Stuart & Clover set aside a morning to sit around a table with us and let us ask questions that greased the wheels for tossing around ideas, convictions and intentions for the firm. S Design turned that experience into a manifest that cemented the firm’s collective understanding of its brand, messaging and voice now and going forward.

This document served as a reference for the designers as they dove into logo development. When considering the new brand, they kept in mind that even though Stuart & Clover was expanding, the attorneys were firmly dedicated to their values as a full-service law firm that maintains the integrity of their small-town roots. They described themselves as high-tower lawyers at street-level, and it’s not every day a client gives us such an inspiring little nugget.

Because the Stuart & Clover brand was already well established in the Shawnee area, we wanted to showcase its worldly, small-town roots and down-to-business fashion, but denote a contemporary feel in order to convey its knowledge and sophistication. The mark we created is an abstract, artistic interpretation of the firm that takes cues from the art deco visuals of the Shawnee courthouse. The interior of the shape is abstracted from a tree, which is a symbol of history and strength with branches reaching up to symbolize growth. It also denotes Stuart & Clover’s branches of service. The mark has roots, which symbolizes Stuart & Clovers’ deep history and poignant reputation in Oklahoma and in the community, thus represents Stuart & Clover’s ability to create positive connections for their clients.

“The S Design experience was a positive one for Stuart & Clover,” said Stuart & Clover Partner Joe Vorndran. “The process not only allowed S Design to produce high quality professional marketing materials, but enabled our leadership to evaluate and bring into focus the firm’s core values and goals for the future.”

We truly enjoyed working with the attorneys at Stuart & Clover. Together, they encompass qualities that are a reassuring breath of fresh air in the practice of law. We designed their brand identity to be classic and sophisticated, which is a natural extension of their culture and client experience. This new image is serving them well in their expansion and gives clients a feeling of confidence when being represented by Stuart & Clover.




EMBARK: changing direction through rebranding

EMBARK_LOGO_SDESIGNMETRO Transit, the name and brand identity of the public transit system for the Oklahoma City metropolitan area, had become dated and misaligned with the organization’s initiatives to promote public transportation as a sustainable, safe and friendly travel option in our flourishing city. The leadership reached out to S Design to help with a rebrand to eliminate the vagueness and confusion. As dedicated champions for Oklahoma City, we were thrilled to help develop a new brand identity for METRO Transit as part of this visionary project.

Research showed that only two in five Oklahoma City residents associated the bus system with the name METRO Transit, and only 30% could give an accurate description of the skyline imagery in the logo, which was also quickly becoming obsolete as the city’s downtown development soared. S Design recommended a carefully executed rebrand of METRO Transit to improve perceptions of the organization for employees, taxpayers and city leadership. Paired with good business practices, maintenance and customer service, the new brand image would contribute to the visual representation of progress and civic renewal in Oklahoma City.

After reviewing the market research, we conducted a survey of all of the METRO Transit employees and leadership. We needed to understand the culture of the organization in order to make recommendations for a brand identity that would accurately represent METRO Transit and change perceptions to align with leadership’s forward thinking initiatives. The brand solution would include a new name, a new logo and a new experience.

METRO Transit leadership engaged in focus groups, strategic planning and training to help them understand their role and their customers, and to embrace a holistic view of the changes to come. It soon became clear that the employees were inspired to play a leading role in the renaissance of Oklahoma City and were well positioned to do so.

The project’s longevity and high visibility required many layers of feedback and refinement by the project team, S Design, the board of directors and employees. The process spanned almost five years and produced an identity that is relatable, inspirational and iconic.

The transit system’s new name, EMBARK, invites the customer to board a mode of transport for a journey, to join together, or simply to engage in something new. Under it’s new name, EMBARK combined it’s family of services to now include: bike-share, non-fixed route Paratransit services, Ferry River Transit Service and downtown Public Parking. EMBARK implies togetherness and an invitation to a transit system that facilitates the voyage members of the community are undertaking together.

The mark is created from a series of arrows found in the wordmark, EMBARK, which represents the cardinal directions and communicates that the transit system gives you, the passenger, power to move in any desired direction. The first and last arrow point inward, an implied invitation to come aboard. The logotype was designed to be simple and bold. It works in any visual space including print and digital media, signage and moving vehicles.

“Corporate visual identity plays a significant role in the way an organization presents itself to both internal and external stakeholders,” said Michael Scroggins, manager of public information and technology. “We are still in awe of S Design’s brilliance and their ability to lead us through this important project.”

EMBARK was designed to be a timeless and intentional brand that connects with its passengers not only visually, but also emotionally. The transit system is one of the most distinguishable and interactive branches of Oklahoma City’s services, and EMBARK positions it as a memorable experience.








plico: rebranding for growth

PLICO-Logo-H-RGBPLICO supports and protects healthcare professionals and entities through a variety of products and services, most notably as a provider of medical professional liability insurance. Started in 1979 by Oklahoma physicians to insure their individual practices, the company has expanded prolifically over the last few years. PLICO now encompasses a multi-state region and offers services and products to not only individual physician practices, but also to mid-level providers, medical facilities and hospitals. PLICO has special insight into the industry, as it is managed and operated by physicians and much of the staff came from the healthcare industry. This insight aides the company in providing the best value in the industry by offering excellent products combined with superior, personalized customer service and industry-leading risk management programs, claims and litigation support.

With the company evolving from a physician-only provider and its expansion into the midwest region, PLICO needed to update its branding to best reflect the company they have become today and will be tomorrow. PLICO needed an identity that felt strong yet cordial and caring, as well as visual touch points and messaging that would resonate with a younger audience while appealing to both large, medical entities and individual doctors.

With this in mind, S Design dove into developing the new brand identity. The process began by our working with the leadership team to understand and articulate the brand positioning based on research about PLICO, its needs, its brand applications and its environment in the market. We examined PLICO’s focus: who they are, what makes them different, and what is the unique value they offer their policy holders. Once defined, we created a strategy to implement a new image for the organization which included a new logo and website design as well as updating content and imagery to reflect the company’s new vision and brand.

The new logo has a clean, classic and professional aesthetic but is still friendly and approachable. The blue evokes care and trust and also ties back to the history of the company. Multiple, strong shapes come together to form one mark, which represents the relationships PLICO cultivates with insureds. A star is formed in the middle, which indicates PLICO is a guide to navigating risk management and liability claims. Finally, a subtle cross is found in the mark, which represents the medical field. PLICO’s new marketing materials have a high-end, business casual aesthetic with a contemporary secondary color palette to appeal to the next generation of physicians.

We spoke with Matthew Moore, Vice President of Business Development at PLICO and asked for his thoughts on the rebranding process with S Design.

Was the rebrand process different from what you expected and how?

I don’t think it was different from expected only because S Design did such a good job setting and managing expectations from the very beginning. We always knew where we were in the process and what was ahead that we needed to be thinking about.

After going through our process, did you learn anything about your business that you didn’t know before?

We gained a better understanding of how each department uses our branding and how to best integrate their needs into our execution.

What advice would you give someone else who is about to go through this process?

Be very communicative and intentional with your entire leadership and staff. Try to keep everyone excited, engaged and well informed.

What do you love most about S Design? 

The people are truly fabulous. We’re not the easiest client to work with, I’m sure, but they always make us feel like close friends and not just clients.

When great strategy and articulation informs creativity, and when your value proposition and messaging are designed to benefit and resonate with your customers, the light bulbs really start to go on across the organization and more importantly, with customers. We look forward to continuing our work with PLICO to keep its marketing materials inline with the new brand.

To dive into the rebranding process with S Design, find us on social media or give us a call.