Louisa McCune-Elmore of the Journal Record discusses the importance of good design on consumer decision making. Several local brands are highlighted, including our very own Schlegel Bicycles! Read the full article here.
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making the most of your marketing budget
It is the time of year again for you to begin outlining your budget for the new year. Included in these figures is your annual marketing budget. In a sluggish economy, your marketing budget may see cuts. However, there are a few simple steps you can take to make the most of your marketing dollars.
New Work: METRO Transit System Map
The OKC bus map we just finished for COTPA will be available in print later in the year; we will let you know as soon as it is off the press! In the meantime, plan your ride with the online version, available on the METRO Transit website.
8 Ways Design Can Strengthen Your Business
People ask us all of the time how to improve their corporate standards. So, we have come up with eight simple ways design can contribute to that improvement.
1. Consistency
A consistent message and visual style across your marketing media improves your organization’s recognition.
continue reading ‘8 Ways Design Can Strengthen Your Business’
“A little something for those on our Nice list: Holiday Cards and Promotions”
It seems like we have gotten something in the mail every day this week about holiday promotions. I can’t believe it’s that time of year already!
I know with the economy the way it is, more and more people are going to send electronic greetings and use social media to convey their sentiments this coming holiday season. But it seems to me, especially in times like these, the things that really stand out are the paper things, the printed things, the beautiful things you get in the mail that you can touch and feel. The kind of pieces that people keep.
continue reading ‘“A little something for those on our Nice list: Holiday Cards and Promotions”’