Now that they had a new name and identity, CABA turned to the web. Top of mind: a comprehensive site that would give both current and potential clients detailed information about their services and products.
Unfortunately, the details are pretty hard to understand and filled with industry speak.
We worked with the sales team to structure the site to move from broad overviews to progressively more specific information. Copy struck a careful balance between comprehensive yet conversational. The look and feel of the site was modern, clean and, like the company, fresh and unexpected.
The website has done some heavy lifting for CABA and allows them to send clients to the web for additional information and forms.
Visit the site.