Oklahoma City Redbud Classic Event Branding & Collateral

client: Redbud Classic Foundation

The Redbud Classic is an annual foot and bike race that benefits a different local nonprofit each year. Well-known among serious athletes, young moms and even their children, it attracts a diverse group of walkers, runners and bikers.

With a loyal base, the event aims to attract a larger crowd each year and wants to maintain its visibility in the community.

S Design worked with the race for 8 of its 27 years, developing a new theme each year. We created everything from newspaper ads to posters, T-shirts and hats, and we made sure to honor the tradition of the race’s brand while still surprising participants with something artistic and fun.

Our Redbud T-shirts have become collectors items seen in gyms, on sidewalks and on playgrounds all over town. But more importantly, to date, Redbud has raised thousands for local nonprofits.