Thomas Metals Group is the premier metal collections/resale company in Oklahoma. Their short history has earned them a reputation for honesty, quality customer service and the highest returns for the client. Thomas Metals Group has taken a product traditionally thought of as waste, scrap metal, and, through a transformation of the traditional business model, has repositioned these metals in their true form–as a global commodity. In direct opposition to their competition, they have provided the client with a transparent business model, adding accountability to the process. Their process ensures clients get optimal returns in the global commodity market on their scrap metal and builds a long-term relationship founded on trust.

The geometric shapes within this mark form a modern day monogram. Thomas Metals Group has developed a modular system for gathering, transporting and reporting for metal recycling. This modular logo represents the organization of different metals or processes. The monogram is a visual representation of the “Mod Boxes” which streamline the sorting of materials and increase the transportation process to market. Its solid, simple structure is masculine, industrial and reflects the bold ideas rooted within the company.

The brand continues to expand through application on company vehicles, leave behind Mod Boxes and collateral materials. The mark has given Thomas Metals Group a professional look that makes us even wish we could somehow recycle metal. Anyone want this lamp?

The Humphrey’s Company is a third generation company with experience in freestanding retail development, real estate and commercial properties. The Company’s civic mindset, desire for urban revitalization and new contributions to the Oklahoma City landscape created a need for a new trademark to refresh their brand. The overall goal was to create a mark that said “Humphrey’s Creates Communities”.

The mark had to tie into a fresh urban aesthetic and so we looked for a simple and direct approach. On the surface, the mark relies on the importance of the family name and recognition, which we combined with the style of a placard to symbolize the connection to urban development. A placard often brands a building with the name of the developer or company who created it.

The mark has been applied to company stationery, personalized business cards, a website, collateral material and office signage. Grant Humphrey even purchased a ferris wheel for one of their newest development projects and we hope we can sneak a ride once it’s up and running.

Cultivate Your Life is a personal life coaching practice that supports individuals who feel stuck and need help to create a clear vision of what they want out of life. Through the co-creative process, the life coach helps the client gain clarity and insight into where they have been, where they are and where they want to go. Through focused listening and coaching, the client learns skills to help them set goals and create a life plan that gets results. Life coaching is a fairly new field, and Cultivate Your Life is positioned to be a trendsetter in that field.

Our client, Mary, wanted Cultivate Your Life’s brand identity to capture the process in life planning, and her desire to help individuals create a life they love living through nurturing their natural skills and talents. This organic process is reflected in the brand. The mark uses the organic leaf shape to form a spiral, which emphasizes the process and controlled growth as found in fibonacci numbers or the golden ratio. The shape also illustrates the process of growth and represents the path a life coach guides their client along. The color palette includes a fresh yellow green for growth and a lively red to represent the friction of change and the energy that follows. As green and red are opposite colors they play off one another nicely and vibrate to enhance the rhythm in the mark.

Several office hugs and staff trust falls later we coached Cultivate Your Life into the perfect brand solution. Thank you Mary.

Privately owned and operated, Choice Home Health Care and Hospice provides compassionate health care services and hospice care for individuals in Central Oklahoma. With a commitment to hiring valued employees, Choice Home Health Care offers the highest quality care available. Their staff takes a holistic approach to health and works closely with the patient, family members, significant others, caregivers and physicians to meet each client’s physical and emotional needs.

The lotus flower is symbolic of the cycle of life. Through health and death Choice Home Health Care and Hospice assists patients and their families through the natural phases of life. The pure and clean illustrative style reflects a safe and organic environment where patients’ needs are consistently met. Blue is a traditional color in health care and was paired with a brown, which like the henna lotus, is native to India, as is our client, Umi.

Caba was incorporated in 1987 as Cher A. Bumps and Associates. Since then, Caba has grown to be a leader in employee benefits provision throughout Oklahoma and the southwest. Caba has a client base in 27 states and developing and maintaining relationships with clients is its defining element. By providing clients with appropriate options and producing valuable benefit solutions and services, they have developed a reputation for customer service.

The company was changing their name and entering a new generation of business. Their experience had positioned them regionally but their brand identity was lagging. It was time for a more contemporary and refined look and feel in order to compete with national companies moving into their territory. Once we did some investigation we discovered that most of the clients called the organization “Caba”–which was their acronym. It was the perfect opportunity to change the name without losing any existing brand recognition.

The simple and modern design of the brand identity re-enforces the culture of the company. The new look is appropriate for the current insurance industry. Bright, bold colors with clean typography captures Caba’s culture. The square icon, with its relationship to the small black circle, symbolizes the companies position as either the support for small businesses or HR support to a large company…in other words, Caba is based on relationships.

All aspects of the company were transformed with the new brand identity, securing Caba as a leader on a local and national level. The brand materials display an authentic perspective on employee benefits and the fact that we all want to work in order to experience life, our families and our friends to the fullest. For these reasons, Caba focuses on customer relationships and supports clients with custom options and solutions.

Camp VanCamp is a casual yet upscale clothing line that features tropical island attire for the young at heart. The audience, though broad in age–from 18 to 55 years–has a common interest in leisure, recreation, play and travel. The Camp VanCamp brand is a tropical destination, where individuality and fun prevail. The brand is known for its custom camp shirts, which are fun, vivid and often floral or tropical. The line of clothing also includes custom dresses, shorts and pants.

This mark is the crest of the camp itself. It is a symbol of the Camp VanCamp community, which stays connected through their attire. The representation borrows from the idea of crests, used to symbolize families and locations, but here shares the personalities of the people who “populate” Camp VanCamp. The spirit of fun and relaxation is captured in the style, which is drawn from tropical influences. The shells personify the individuality that comes out in the brand and the unique personality of the customer that wears the Camp VanCamp clothing line.

The mark had to be designed for wearable application, clothing tags, collateral materials, etc. Heavily influenced by tropical colors and floral patterns, this project definitely made us ready for the beach. Company retreat?

Jon and Burke at Red Coyote were looking for a brand design that would launch them above their competition and reflect the contemporary architecture in the Classen Curve, Oklahoma’s newest, innovative, upscale shopping destination. The idea for the store name is inspired by Pancho, the store mascot, who greets each guest in his red coyote way. Red Coyote is now central Oklahoma’s “go to” running store for fitness-minded people. The store offers a fitting process that not only analyzes the individual’s product needs, but interaction with staff during the fitting ensures an understanding of the end use of the product, guaranteeing a positive result.

In creating a mark for Red Coyote, we visualized Pancho running so fast he’s literally on fire. The motion ties to the sport of running and the gait fitting system. The coyote logo is quirky, approachable and appeals to both experienced runners and the community at large. The clean form allows the mark to fit within the upscale and urban aesthetic of the Classen Curve complex.

Similar to other iconic brands, this mark is a very recognizable character and its implementation in the store signage, staff uniforms and other promotional materials looks phenomenal. Stop by to see how they carried the brand colors throughout the store walls! So bright and fun, it’s guaranteed to inspire people of all fitness levels!

Hunter’s Specialty Pharmacy is dedicated to serving each of their patients with personalized pharmaceutical care. Their ability to provide customized service and their compassionate and knowledgeable pharmacists and staff sets them apart from other pharmaceutical providers.

While Hunter’s Specialty Pharmacy would be beneficial to anyone with pharmaceutical needs, the elderly, home bound and special needs customers could benefit most from Hunter’s Specialty Pharmacies services. They provide free delivery, guaranteed MOT (Medicine On Time), compounds, vaccines/injections, better pricing, excellent service, and an on-staff nurse who makes home visits. Their mobile MOT organizes customers’ medications by labeling each day or dose with time data, etc., to maintain their medication schedule. Customers experience better treatment outcomes because Hunter’s Specialty Pharmacy can customize their services to each client’s needs.

The Hunter’s Specialty Pharmacy brand identity represents the medications provided by Hunter’s Specialty Pharmacy as a healing, life-giving force through the image of the sunburst/growing organic bloom. The grouping of seven represents the idea that healing happens seven days a week for the customer, a tie to the MOT packaging service Hunter’s Specialty Pharmacy provides, and reflects Jan and Jeff Hunter’s values of being consistent, accurate and timely.

Office pens, embroidered employee polos, lab coats, pharmacy stationery and billing envelopes have all been transformed with this fresh new brand.

Peter Fulmer has the answers when it comes to evaluating and selling a house. His eight years of experience as a Certified Residential Appraiser and many years in property management set him apart from other realtors, giving him a more complete and accurate perspective of the real estate market.

Similar to approaching a big brother or trusted friend, the Ask Peter Fulmer brand is presented as the “Answer Man” to all things real estate, a source that is experienced but not out-dated. Classic, comfortable and casual, the brand avoids a “gimmicky” or “cute” solution. The house speech bubble visually represents the question and answer exchange between Peter and his client. The modern typeface compliments the rounded corners of the house illustration and lends itself to the personable and approachable Peter Fulmer.

By the way, Peter also has all the answers to everything when it comes to sports, music and rotary. He’s a gem in the community and we were thrilled to work with him on this project.

We were honored to create a brand that would celebrate the 80-year history of the Oklahoma Heritage Association and the 100-year history of the state of Oklahoma, telling Oklahoma’s story in a very unique and modern manner. The brand had to strike a careful balance between the old and the new, and imply the group’s focus on people in the state’s past and present. In an effort to appeal to a younger generation of supporters, the mark had to create a sense of fresh enthusiasm and pride, and present the Association and Museum as approachable and relevant to all Oklahomans, regardless of where they live. The organization had already won over the support of an older, more established audience; the new brand could not abandon this group, but needed to speak powerfully to a younger, more diverse support base.

We explored the shape of a wreath or an “o” to visually relate the new mark to the Association’s first logo, a mistletoe wreath, and incorporated wheat, one of the most celebrated symbols of Oklahoma’s history. From that exploration, we created a monogram, a tradition of familial pride and connection, that represents OHA and its mission to relate the stories of individuals from our past to a younger generation who will shape our future. The monogram is a symbol suggesting OHA’s commitment to excellence and collective history of perseverance, pioneer spirit, individualism, generosity and optimism.

The final mark has been implemented into the museum’s stationery design, promotional materials, museum signage and used as a special series for event promotion.

The re-brand will help carry Oklahoma’s legacy for generations. We’re so proud of our Okie roots!