s design inc.

client: Red Coyote

Jon and Burke at Red Coyote were looking for a brand design that would launch them above their competition and reflect the contemporary architecture in the Classen Curve, Oklahoma’s newest, innovative, upscale shopping destination. The idea for the store name is inspired by Pancho, the store mascot, who greets each guest in his red coyote way. Red Coyote is now central Oklahoma’s “go to” running store for fitness-minded people. The store offers a fitting process that not only analyzes the individual’s product needs, but interaction with staff during the fitting ensures an understanding of the end use of the product, guaranteeing a positive result.

In creating a mark for Red Coyote, we visualized Pancho running so fast he’s literally on fire. The motion ties to the sport of running and the gait fitting system. The coyote logo is quirky, approachable and appeals to both experienced runners and the community at large. The clean form allows the mark to fit within the upscale and urban aesthetic of the Classen Curve complex.

Similar to other iconic brands, this mark is a very recognizable character and its implementation in the store signage, staff uniforms and other promotional materials looks phenomenal. Stop by to see how they carried the brand colors throughout the store walls! So bright and fun, it’s guaranteed to inspire people of all fitness levels!