The Strategy Center

client: Tri-County Technical Center

The Economic & Community Development department of the Tri County Technology Center in Bartlesville, Oklahoma needed to separate itself from the technical school in order for area businesses to understand it was a serious, high-level consultation service. It offers customized, top-caliber business solutions–both strategic and tactical–to business leaders and management employees, competing with–and often out-performing–those of private consulting groups, at a fraction of the cost.

Once the new name was established, S Design created an identity and branded materials for them that would visually establish The Strategy Center as competent and professional. The mark is made of interconnecting lines that form a unified shape, symbolizing how a relationship with The Strategy Center creates a strengthened organization, allowing businesses to better reach their full potential. The mark is bold, reflecting the impact The Strategy Center has not only on area businesses, but upon the Oklahoma economy as a whole. Like links in a chain, the mark represents The Strategy Center’s role in an overall effort to improve Oklahoma area businessesthrough professional development, business consulting and coaching, and a range of business services.

The brand release was a hit, and has put them on center stage in northeastern Oklahoma.