Business Rebrand
This is for existing brands that need to improve customer perception, market to a new audience, adapt to change, stand out from competition, realign with your market, recruit the best talent and support your sales team.
Depending on your business needs and size, we’ll talk to you and put together a custom service offering to align with your business goals.
They are customizable, and could look like this…
| Business Rebrand Light starting at $45,000 | Business Rebrand Medium starting at $60,000 | Business Rebrand Bold starting at $75,000 |
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|---|---|---|---|
| Business strategy workshop purpose, mission, vision, core values, key stakeholders, ideal customer and customer journey, competitive environment, equity in existing brand | √ | √ | √ |
| Brand redesign electronic files in formats for print and digital + specification sheet with instructions | √ | √ | √ |
| Needs assessment (review of what you have) | √ | √ | √ |
| Applications business cards, branded word document, email signatures, etc. | Up to 5 applications | Up to 10 applications | Up to 15 applications |
| Email template for newsletters or campaigns | √ | √ | √ |
| Visual and verbal brand identity guidelines | √ | √ | √ |
| Social media banners and descriptions | 2 platforms | 3 platforms | 4 platforms |
| Survey (market research) | √ | √ | |
| Brand rollout workshop communication strategy for letting people know there’s a new identity coming out etc.* | √ | ||
| * Photo library required. Scope and budget to be determined. |
How do you maintain and build brand equity while rebranding your business for the future? Our rebranding process begins with leader and stakeholder interviews, a review of strategic goals, changes in your category and market shifts to ensure that outcomes are innovative and align with the future direction of your business or organization. Our process uncovers the inner workings of a brand and facilitates a conversation about culture and expectations. The insights revealed in this process motivate, re-energize and inspire your stakeholders, update and realign brand positioning, brand story, and provide research for a deeper understanding of customers and audiences, the selection of key attributes (imagery, colors or logotype design), messaging, and, if needed, a name change.
Additional Items
- Brand Equity Program
- Brand Variations for different channels
- Best Practice Coaching for In-house design team and juniors
- Using existing photo/video to curate an image library aligned with brand
- Customer Personas
- Marketing touchpoints review
- Naming
- New Photo Library Creation
- Outsourced creative support (extension of your team)
- Sales, Marketing and HR support, strategy and collateral
- Signage
- Social consciousness programs (internal or external)
- Tagline development
- Website redesign
- Workshops to help marketing teams better understand the brand