Brand Creation
This is for a new business or brand. Understand who you are as an organization, get noticed by the right people, attract investors and talent, get ROI on marketing and build a brand that’s timeless…a brand you can stand behind with confidence.
Depending on your business needs and size, we’ll talk to you and put together a custom service offering to align with your business goals.
They are customizable, and could look like this…
| Brand Creation Light starting at $30,000 | Brand Creation Medium starting at $45,000 | Brand Creation Bold starting at $60,000 |
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|---|---|---|---|
| Brand positioning and team alignment meeting to understand your business strategy and discuss purpose, mission, vision, core values, customer alignment, competitive environment and personas | √ | √ | |
| Logo design electronic files in formats for print and digital + specification sheet with instructions | √ | √ | √ |
| Needs assessment (review of what you have) | √ | √ | √ |
| Applications business cards, branded word document, email signatures, etc. | Up to 5 applications | Up to 10 applications | Up to 15 applications |
| Email template for newsletters or campaigns | √ | √ | √ |
| Visual and verbal brand identity guidelines | √ | √ | √ |
| Social media banners and descriptions | 2 platforms | 3 platforms | 4 platforms |
| Survey (market research) | √ | √ | |
| Brand rollout workshop communication strategy for letting people know there’s a new identity coming out etc.* | √ | ||
| * Photo library required. Scope and budget to be determined. |
S Design has excelled in brand identity and brand development since 1994. Our experience shows that a well positioned and designed brand identity system is the solid foundation for successful marketing. We begin with brand positioning team alignment meeting, to understand your business strategy and discuss, purpose, mission, vision, core values, customer alignment, competitive environment, and personas. The outcome of this meeting is a team alignment document that includes the meeting notes and the foundation pieces of your brand that will guide the logo development, look and feel, typographic style, color, voice and tone. We provide you with a brand style guide, brand guidelines for company-wide use, as well as digital files and guidance for key employees responsible for managing the brand assets.
Additional Items
- Brand variations for different channels
- Best Practice Coaching for In-house design team and juniors
- Using existing photo/video to curate an image library aligned with brand
- Customer Personas
- Marketing touchpoints review
- Naming
- New Photo Library Creation
- Outsourced creative support (extension of your team)
- Sales, Marketing and HR support, strategy and collateral
- Signage programs
- Social consciousness programs (internal or external)
- Tagline development
- Website design
- Workshops to help marketing teams better understand the brand